Chatbot Marketing Market Analysis 2025 – Supporting High-Stakes Corporate Planning


 This report is designed for companies and decision-makers seeking actionable insights on market size, growth, trends, and competitive strategies to drive expansion and success in the Chatbot Marketing industry.

What is the projected value of the chatbot marketing market by 2029?
The chatbot marketing market size has grown exponentially in recent years. It will grow from $3.89 billion in 2024 to $5.37 billion in 2025 at a compound annual growth rate (CAGR) of 38.1%. The growth in the historic period can be attributed to increasing demand for personalized marketing, growing preference for 24/7 customer engagement, expansion into b2b marketing strategies, rise of messaging apps, and growth of e-commerce.

The chatbot marketing market size is expected to see exponential growth in the next few years. It will grow to $19.45 billion in 2029 at a compound annual growth rate (CAGR) of 37.9%. The growth in the forecast period can be attributed to demand for personalized marketing, growth in omnichannel retailing, increasing focus on customer engagement, shift toward proactive customer interaction, and rise in smartphone usage. Major trends in the forecast period include voice-enabled chatbots, multilingual chatbot capabilities, chatbot integration with AR/VR, advancements in natural language processing, and adoption of AI technologies.

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How are technological advancements fueling growth in the chatbot marketing market?
The growing adoption of messaging platforms is expected to propel the growth of the chatbot marketing market going forward. Messaging platforms refer to digital services or applications allowing users to send and receive messages, individually or in groups, in real-time over the internet. The growing adoption of messaging platforms is primarily due to their ability to provide instant, convenient, and cost-effective communication, allowing users to stay connected across different regions and devices in real-time. Chatbot marketing enhances messaging platforms by delivering automated, personalized customer interactions, driving engagement, and improving customer satisfaction through real-time communication. For instance, in February 2025, according to the Sinch, a Sweden-based cloud-based communications company, telegram (a cloud-based, cross-platform, social media and instant messaging service) experienced significant growth, increasing its user share from 38.3% in 2022 to 41.3% in 2023, and reaching 43.9% in 2024. Therefore, the growing adoption of messaging platforms is driving the growth of the chatbot marketing market.

Which segment currently leads the chatbot marketing market in terms of revenue share?
The chatbot marketing market covered in this report is segmented –

1) By Platform Type: Social Media Chatbots, Website-Based Chatbots, Mobile App Chatbots, Voice-Based Chatbots
2) By Deployment Type: Cloud-Based, On-Premises
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Industry: E-Commerce And Retail, Banking, Financial Services, And Insurance, Healthcare And Telemedicine, Travel And Hospitality, Media And Entertainment, Education And E-Learning, Real Estate And Automotive, Other Industries

Subsegments:
1) By Social Media Chatbots: Facebook Messenger Chatbots, WhatsApp Chatbots, Instagram Chatbots, Twitter Or X Chatbots, Snapchat Chatbots
2) By Website-Based Chatbots: Pop-up Chatbots, Embedded Chat Widgets, Artificial Intelligence-Powered Live Chat Assistants, FAQ Automation Bots, E-commerce Conversion Bots
3) By Mobile App Chatbots: In-App Customer Support Bots, Onboarding Bots, Push Notification Bots, Transactional Bots, Loyalty Or Rewards Program Bots
4) By Voice-Based Chatbots: Smart Speaker Assistants, IVR (Interactive Voice Response) Bots, Voice Commerce Bots, Automotive Voice Assistants, Voice-Enabled Healthcare Bots

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What are the most notable trends influencing investment in the chatbot marketing sector?
Major companies operating in the chatbot marketing market are focusing on innovative strategies, such as chatbot marketing campaigns, to enhance customer engagement, drive conversions, and streamline personalized communication across digital platforms. A chatbot marketing campaign is a digital strategy that uses automated chatbots typically on platforms like Facebook Messenger, Instagram, or websites to interact with customers in real-time. For instance, in July 2024, AdSocial, an Australia-based social media marketing agency, partnered with Floreat Forum, an Australia-based shopping Centre, and launched a chatbot marketing campaign for the Coles Local store, integrating Facebook and Instagram to deliver personalized shopping experiences, resulting in a 1700% increase in brand conversions. Through real-time engagement, the chatbot offered incentives, encouraged in-store visits, and collected customer data, highlighting the power of social media integration in boosting retail marketing efforts.

Who are the top competitors in the global chatbot marketing market?
Major companies operating in the chatbot marketing market are Google LLC, Microsoft Corporation, International Business Machines Corporation, [24]The Ultimate AI Domains Inc., LivePerson Inc., Agentic Platform for Service Automation - Yellow.ai Inc., ManyChat Inc., ReVerb LLC, Netomi Inc., Kenscio Digital Marketing Pvt. Ltd., Inbenta Technologies Inc., Glorium Technologies LLC, Creative Virtual Ltd., Haptik AI Pvt. Ltd., Medwhat Inc., Kasisto Inc., Fluper Limited, Sephora USA Inc., Impulse Creative LLC, AI Chatbot Generator for Conversational Experiences | Landbot, Digital Litmus Pvt. Ltd., Single Grain Inc., MobileMonkey Inc., Pandorabots Inc., Ask EVA

What regional dynamics are shaping the future of the global chatbot marketing market?
North America was the largest region in the chatbot marketing market in 2024. The regions covered in the chatbot marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Can Companies Use The Chatbot Marketing Market Report to Drive Business Results?
This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:
• Time market entry or expansion using growth forecasts and CAGR trends.
• Develop competitive products by tracking key technology shifts and user preferences.
• Tailor regional strategies with in-depth geographic data and local market dynamics.
• Benchmark and plan partnerships using competitive landscape insights.

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